BA★ - pronounced how?

Reading one of the whitepapers, I noticed the unusual choice of name, “BA★” (that’s B-A-star, in case the unicode is not coming through in this post).

As I read it, I pause a little each time I see “BA★”, my mind wondering how to pronounce it. So I wanted to ask here, has anyone seen this material presented or read out loud, and if so, how is it pronounced?

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It’s pronounced “B A star”, yep!

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Ahah! Not sure why I didn’t get that right away.