The FIFA partnership is by far the most important opportunity for Algorand to make a really loud noise and introduce itself to the masses (hundreds of millions of people), however I haven’t seen a concrete plan so far (if there is such plan please provide the link).
A few points:
The world cup happens during a short period of time (3 weeks), which may not be sufficient for building momentum. If the idea is that inc. (or FIFA) create(s) a nice product (say an NFT market place) and some advertisements happen just before or when the event starts, that will be too late given everything else going on at the time. Also note that for most soccer fans using crypto may not be that straightforward. They should hear about it for some time, think about it and finally decide to try it.
If there is a plan and it is currently being executed why isn’t it public? Why not involve thousands algoholders to be part of the plan and use their potential to inform many. Whatever the plan is, it shouldn’t be one or two dimensional but it should be broad and extremely exciting. Otherwise its impact will be quite disappointing.
A simple metric for the preparation success is “what percentage of soccer fans know about the product and are excited about it?” It is a real metric that can be measured by asking this question from 100/1000 random people in different countries. The result would help to adjust the plans as necessary moving forward.